Mindset Matters

Simon Ford speaks at the Australian Food and Grocery Council conference 2019

Key takeouts: –

  • Mindset matters: shopping for occasion (66%) and for today (41%) is large and increasing presenting an opportunity to drive margin. Shoppers in this mindset are less focused on price, more focused on innovation, authenticity, premium and environment. They are willing to pay more for the solution.
  • Australian Grocery must improve: Coles and Woolworths are less effective at delivering to this mindset vs delivering to “stocking up for tomorrow”
  • Understand what shoppers do and say by Occasion, Mission and Mindset to drive traffic & spend.

See our new Automated In Store Observations to learn more.