Why do Grocery shoppers behave as they do?
We provide you with actionable shopper insights, tools and support to enable your business to become a best practice supplier driving category and brand growth in collaboration with your retail partners. We talk to +118,000 Grocery shoppers every year across +200 categories down to segment and brand level across Australia's leading Grocery retail banners. We support you with a comprehensive suite of tools and training to ensure your teams gain commercial wins from actionable insights quickly.
Categories We Cover
Breakfast & Bakery
Deli & Dairy
Meat & Fresh Produce
Impulse & Snacking
Health, Beauty & Baby
General Merch & Homecare
What types of Shopper Insights do we provide?
What makes a category distinctive? Range of measures covering Category Role, Occasions & Missions
Identify What's most important to shoppers and how well their needs are met by category, brand and retailer
Path to Purchase
Understand Purchase triggers & touch points along the path to purchase and how to maximise performance
Get to know shoppers consumption behaviour, basket spend, shopping frequency and more
Metrics covering age, gender, lifestage, location, affluence and more