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Insight Articles
Read the most recent insight articles from our Australia and New Zealand shopper experts.
Top 10 grocery categories that need to focus on online growth
At a moment in history when we’ve seen grocery shopper behaviour and mindsets changing drastically week-to-week, online grocery is one trend that has accelerated beyond what any of us could have predicted. Right now, the biggest challenge for retailers and...
Three things liquor brands MUST know about their shoppers
Shoppers are the lifeblood of every liquor business. From the smallest single store operator to the biggest national chain, if you don’t put them at the heart of your decision-making, chances are they won’t have you in mind when they go to buy liquor. Overall, liquor...
In-store conversion: How grocery retailers and brands are using technology to drive ROI
What are the hot brands in my category? Which brands signpost my category to the shopper? How do I maximise in-store conversion for my brands? These are some of the questions we’re answering for brand owners. How long does it take to shop each category in-store? Where...
Three steps to win the New Zealand grocery shopper
Why are online, oils and other bricks and mortar channels threatening New Zealand grocery? And what can you do about it? To answer these questions here’s some background… Basket and panel data tell us grocery shopping is changing at pace. We now shop more frequently,...
The new normal: Using grocery shoppers’ mindsets to drive margin
Australians are increasingly shopping ‘for now’ and for specific occasions, creating the opportunity to take the narrative away from price, towards qualities that encourage trade up. How did you or your parents shop a decade ago? Once every week on a Saturday, same...
The Rise of The Breakfast Occasion
Everyone leads busy lives. Once you factor in the demands of work, family, friends, sports or hobbies, sometimes it can feel like you don’t have enough time in the day. Shopping habits mirror this societal trend, with more and more shopping trips becoming occasion and...
Mindset Matters
Simon Ford speaks at the Australian Food and Grocery Council conference 2019 Key takeouts: - Mindset matters: shopping for occasion (66%) and for today (41%) is large and increasing presenting an opportunity to drive margin. Shoppers in this mindset are less focused...
The Revolution in Shopper Insights
Understanding How shoppers’ shop and Why they make the decisions they do is becoming more important to retailers and suppliers alike as shoppers demand more than just the basics in store. Nothing beats looking through their eyes and being with them at the shelf in the...
Welcome to Shopper Intelligence
We are delighted to announce some very exciting innovation, international growth and increasing expertise, all culminating in a new name for our business: Shopper Intelligence. So what does this mean for our business? Innovation: Our commitment to innovation now...