“THE OZEMPIC-ERA SUPERMARKET IS A VERY DIFFERENT PLACE”
— Australian Financial Review, Mar 13th
How will the snacking aisles in Australia and New Zealand be affected by the emerging trend of Ozempic-era shoppers?
And how should brands adjust their strategies to get ahead?
In this MD Update , we share Shopper Intelligence USA research on this topic, which offers an insight into the Ozempic-era shopper – and what snacking brands in particular should consider when creating their category plans.
Watch the video summary from Shopper Intelligence MD Simon Ford
View the March 2026 MD Update PDF here >>
Video transcript:
0:00 “The Ozempic-era supermarket aisle is a very different place. From Coles and Woolworths to fast food chains, a phalanx of thinner and healthier customers are forcing a rethink of what products are going to sell.”
0:17 Hello everyone, I’m Simon Ford, Managing Director of Shopper Intelligence and that was a quote from the Australian Financial Review just a couple of weeks ago.
0:28 Now this month in my MD update we’re looking at GLP-1 shoppers which are those types of shoppers on brands like a Ozempic and we’re learning from the USA and our Shopper Intelligence team.
0:40 There into their recent report into the GLP-1 shoppers. Now very quickly, three quick takeaways for you. Number one, GLP-1 shoppers browse more and are more promotionally incentivized.
0:56 So dial up your pre-trip and your in-store investment to trigger purchase. Number two, they get overwhelmed at shelf, so really focus and improve layout, signage, education at shelf to really help them.
1:14 And number three, they’re more price sensitive and open to store brands, so highlight your price and value message on better few options.
1:25 Enjoy the report. Please get in touch with me or your account team if you’d like to know more. See you next month.
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