Methodology
Here’s why all the major ANZ retailers have trusted us for years. The Shopper Intelligence methodology explained…
SHOPPERS
CATEGORIES
ALL YEAR ROUND
FIELDWORK
![](https://shopperintel.wpengine.com/wp-content/uploads/2023/09/icon1.png)
Shoppers interviewed online shortly after last trip
![](https://shopperintel.wpengine.com/wp-content/uploads/2023/09/icon2.png)
Each shopper rates only one category in just one retailer
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Each category measured with near identical questionnaire
Australian Retailers Covered
Grocery
- Woolworths
- Coles
- Aldi
- IGA
- Amazon
- Harris Farm Markets
- Catch.com.au
Liquor
- Aldi Liquor
- 1st Choice
- Bottlemart
- BWS
- Cellarbrations
- Dan Murphy’s
- IGA Liquor
- Liquorland
- Thirsty Camel
- Vintage Cellars
- The Bottle-O
- winedirect.com.au
- jimmybrings.com.au
- kemenys.com
- hairydog.com.au
- justwines.com.au
- vinomofo.com
- wineselectors.com.au
Pet
- Pet Specialists
- Petbarn
- Pet Stock
- Best Friends
- City Farmers
- My pet Warehouse
- Pet O
- Pet Circle
- PetCulture
- PETStock
Pharmacy
- Chemist warehouse
- Priceline
- TerryWhite Chemmart
- Traditional Pharmacies
New Zealand Retailers Covered
Grocery
- Woolworths New Zealand
- New World
- Pak n Save
Liquor
- Liquorland
- Super Liquor
- The Bottle-O
- Liquor Centre
- Liquor Spot
- Big Barrel
- West Liquor
- Henry’s
Convenience
- BP
- Caltex
- Mobil
- Z
Store Impact
![](https://shopperintel.wpengine.com/wp-content/uploads/2023/11/store.png)
Conducted & recruited in real environment in store
![](https://shopperintel.wpengine.com/wp-content/uploads/2023/11/glasses.png)
Each shopper completes their shop in real time wearing glasses
![](https://shopperintel.wpengine.com/wp-content/uploads/2023/11/gears.png)
Each shop is measured through automated analysis
![](https://shopperintel.wpengine.com/wp-content/uploads/2023/11/clipboard.png)