Methodology

 Here’s why all the major ANZ retailers have trusted us for years. The Shopper Intelligence methodology explained…

SHOPPERS

CATEGORIES

ALL YEAR ROUND
FIELDWORK
Shoppers interviewed online shortly after last trip
Each shopper rates only one category in just one retailer
 
Each category measured with near identical questionnaire

Australian Retailers Covered

New Zealand Retailers Covered

Store Impact

Conducted & recruited in real environment in store

Each shopper completes their shop in real time wearing glasses

Each shop is measured through automated analysis

Exit interview to know who, why & understand triggers & barriers

Real Shoppers, Real Stores, Real Trips

Automated in-store observations

1000+ shoppers every year, 6 Coles & Woolworths stores, all categories, plus bespoke fieldwork on request in any channel