For 15 years, major retailers in Australia and New Zealand have trusted us to guide them on what shoppers think, want and do across all categories.

Putting the shopper at the heart of the conversation

15 years ago, frustrated with the lack of quality insights in their respective Tesco and Unilever roles, Shopper Intelligence founders Simon Ford and Roger Jackson created a simple shared vision: To build a unique solution that enables suppliers and retailers to work together to achieve better outcomes.

That vision has grown.

Today in Australia and New Zealand, we work with every major retailer, continuously interviewing and observing 150,000+ clicks & bricks shoppers every year.

We use our insights and experience to guide suppliers and retailers to build better category plans, based on what shoppers think, want, and do.

Our mission is – and has always been – to help our clients put the shopper at the heart of every conversation.


140,000+ shoppers, 200 categories, all-year-round fieldwork…

See Our Methodology


With collectively 100+ years’ experience in FMCG, retail, and agency roles,
our team of ANZ shopper experts will guide you to a more collaborative retail future.

Meet the Team

Contact Us

Schedule a call here to get the category guidance you need to set you apart from your competitors.

Talk to Us