GROCERY LIVE: A 3-part webinar series with the AFGC

Oct 13, 2021

Join Shopper Intelligence’s Simon Ford and David Shukri, and the AFGC‘s Samantha Blake, as they take the FMCG industry through the biggest trends and issues facing suppliers and retailers today.

Session 3 replay: How to win in ecommerce and omnichannel

Simon Ford and David Shukri and the AFGC‘s Samantha Blake share three key lessons on ecommerce shoppers to help you better meet their online expectations.

This session is for you if you’re responsible for building or delivering ecommerce category plans, or influencing and collaborating with retail partners to land digital shopper strategies.

Got questions? Talk to a shopper expert today

Session 2 replay: The rise of occasions and mindsets

Our shopper experts Simon Ford and David Shukri are joined by the AFGC‘s Samantha Blake to explore:

  • The rise of occasions and mindsets driving decisions – Shopper decision hierarchies are shifting. Specific needs and mindsets are leading to blurring of traditional category constructs and retailing footprints. Learn how traditional category management must evolve and what it means to future proof your brand and go-to-market investment
  • What does best practice look like in our COVID world? – We’ll demonstrate best practice supplier structure and mindset, leading to more effective category and brand outcomes, and better retailer relationships.

Got questions? Talk to a shopper expert today

Session 1 replay: Australian grocery trends in focus

Our shopper experts Simon Ford and David Shukri are joined by the AFGC‘s Samantha Blake to explore:

  • Emerging themes in Australian grocery – COVID has changed the value equation. The importance of health, sustainability and the expectations of the shopper across a number of factors. Learn how well Australian grocery is performing, which retailers are winning, and which categories are critical to retail success
  • The big learnings from overseas markets – The shopper experts share international benchmarks on key themes – comparing and contrasting with where Australia is today

Got questions? Talk to a shopper expert today