New Zealand

Why do shoppers behave as they do?

We provide you with actionable shopper insights, tools and support to enable your business to become a best practice supplier driving category and brand growth in collaboration with your retail partners. We talk to +20,000 New Zealand shoppers annually, covering Grocery, Convenience and Liquor channels to category, segment and brand level across New Zealand's leading retail banners. We support you with a comprehensive suite of tools and training to ensure your teams gain commercial wins from actionable insights quickly.

Categories We Cover







We cover all retail banners, including the ones below

What types of Shopper Insights do we provide?

Category DNA

What makes a category distinctive? Range of measures covering Category Role, Occasions & Missions

Category Performance

Identify What's most important to shoppers and how well their needs are met by category, brand and retailer

Path to Purchase

Understand Purchase triggers & touch points along the path to purchase and how to maximise performance

Consumer Dynamics

Get to know shoppers consumption behaviour, basket spend, shopping frequency and more

Shopper Profile

Metrics covering age, gender, lifestage, location, affluence and more

Best Practice Tools and Support

Suite of Reports and Team Presentations

Online Dashboard Access for Teams

Comprehensive Training and Support

contact us to find out more