Our Team

Simon Ford

Managing Director, ANZ

Simon leads the team across Australia and New Zealand in Grocery, Convenience, Liquor and Pharmacy channels.

He has over 20 years’ experience in retail and shopper insights-based strategic planning. Prior to this, he was head of Market Research for Tesco UK where he learnt the importance of putting shoppers at the heart of manufacturer and retail strategy, measuring, benchmarking and hardwiring this into joint operational planning.
Using this experience, he co-developed Shopper Intelligence, now consulting to suppliers and retailers in Australia since 2006, ensuring the shopper drives the very first steps of strategic planning in addition to tactical execution.
Simon is a keen supporter of proper football (with the round ball) and can sometimes be spotted trying to actually play the game for his local club.

Nancy Truscott

Chief Commercial Officer, ANZ

Over 20 years’ experience in FMCG and Pharma with Procter & Gamble, PepsiCo and Danone in commercial strategy roles and heading up Category and Shopper strategy. Expertise in bringing shopper insights to life and building shopper led retailer relationships to deliver category and brand growth.

She has an extensive background in building shopper led strategies utilising research and executing channel leading commercial plans.
When not working Nancy can often be found charging around the country side on the back of her horse hoping to stay on top for as long as possible.

David Shukri

Client Service Director, Australia

David joins us with 15 years’ experience in FMCG working for Sainsburys and IGD in the UK before making the journey a few years ago to Australia for a role as Channel Director with IRI. David will lead a well-established grocery program whilst also playing a key part in developing Store Impact, our new ground breaking in-store shopper analysis of how and why shoppers shop.

David is passionate about engagement, a determination to keep the complex simple and an obsession with using data effectively to drive customer-centric strategies. The odd bit of spare time he has that’s not occupied by his two young daughters sees David swimming, road cycling and running, though rarely one after the other!

Andrew Arnold

Country Manager, New Zealand

With 20 years worth of experience in NZ FMCG, Andrew has worked in a wide variety of sales and insights roles with the likes of Red Bull, Gordon & Gotch and Energizer. During his career he has led sales and insights teams to develop insight led strategies that drive both retailer and category growth.

When not trawling through data to find nuggets of insight, Andrew will usually be found on the cricket field or golf course, relaxing with a good book or spending time with his young family in Auckland’s great outdoors.

Dan Jordan

Insights Director

Dan has had substantial experience in sales and insights across various industries over the past 20 years, including a variety of roles with The Warehouse.

Most recently he spent 8 years with IRI NZ working with leading FMCG manufacturers and had a 5 year foray into the insurance industry in a business performance capacity.
A degree in Marine Biology completes an eclectic background which enables Dan to leverage a wide perspective to deliver unique insights.

Dan has a young family and enjoys spending his downtime with his children or day tripping around the countryside on his Triumph.

Ming Lianto

Senior Insights Manager

Ming joined us in 2020, and brought with her marketing and category experience across both grocery and liquor. Her most recent roles were with Diageo and Nestle.

When she is not storytelling with data, Ming is out hiking, playing tennis, or experimenting with wine-making!

Mark Nguyen

Shopper & Category Development Director

Mark Nguyen has over 20 years FMCG experience in a variety of categories, functions and companies from tiered 1 to developing businesses. He has had firsthand experience in utilising the shopper insight data coupled with other data sources and working with internal teams to get a number 1 brand in its category re-ranged within the majors.

Mark has a passion to help suppliers unlock opportunities, create value add strategies that is aligned internally and externally. Converting "big data" into actionable outcome is critical in this day and age to remain competitive.

Kevin Vo

Client Service Executive

Kevin has over 7 years of FMCG experience working in Operations and Client-facing roles. Most recently he was with NielsenIQ Australia working in roles as a Output Manager for Scan and Panel data production and also as a Client Liaison Manager.
When he isn’t helping clients understand our data and portal, Kevin is at the gym or going on long walks with his daschund Reggie.

Alec Wang

Operations Manager, ANZ

Alec Wang has over 8 years of industry experience in online survey programming and quantitative data management. He has a strong commitment to data quality and integrity, positive client relationship management, and is an enthusiastic problem solver.

Outside of work, Alec loves tinkering with his car and motorcycle and is a huge fan of snowboarding. You'll find him chasing powder in Australia as well as in NZ and Japan.

Hannah Jukes

Insights Manager

Hannah is the newest addition to the team, making her way across the ditch to join the team at Shopper Intelligence in Sydney. She brings with her 5 years of category and insights experience from previous roles at Kraft Heinz and Mondelez NZ.
Hannah is passionate about helping the masses better understand data and bringing actionable insights to the table. Hannah can be found in the kitchen baking or out on the hockey turf when she's not working.