UNDERSTAND. INFLUENCE. LEAD.
Your journey towards category management excellence starts now.
Take charge, unleash your influence with your colleagues and retail partners, and become a persuasive storyteller.
Trusted by the major ANZ retailers, only our shopper insights compare your category and brand to the rest of the store. And your retailer to its competitors.
A truly persuasive perspective.
Guiding your retail success
Our clients rely on our shopper insights to elevate their category plans and have better supplier-retailer conversations.
Having an objective third-party who spoke with total confidence on the category – not to sell, but to inform – is a hugely empowering
dynamic for both customer and supplier.
Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers.
Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period.
Solutions
Helping you build better retail partnerships through shopper insights
Optimise the shelf
Improve layout
Know substitutability and brand loyalty
Measure off-location effectiveness
Define the value proposition
Build an optimal pricing strategy
Measure promotional effectiveness
Identify innovation opportunities
Communicate effectively
Deliver more impactful marketing
Know your shopper’s decision hierarchy
Make the right online investments
Latest Content
Watch our most recent webinars or read our latest insight articles, with expert commentary and advice from the Shopper Intelligence team
The Revolution in Shopper Insights
Understanding How shoppers’ shop and Why they make the decisions they do is becoming more important to retailers and suppliers alike as shoppers demand more than just the basics in store. Nothing...
Welcome to Shopper Intelligence
We are delighted to announce some very exciting innovation, international growth and increasing expertise, all culminating in a new name for our business: Shopper Intelligence. So what does this...
Adding value to your category
Shoppers have more power than ever before, with multiple options on where and how they shop and retailers and suppliers need to work harder to attract them. Getting shoppers off the sofa and into...