Shoppers have more power than ever before, with multiple options on where and how they shop and retailers and suppliers need to work harder to attract them.
Getting shoppers off the sofa and into stores to make a purchase is becoming more challenging. Price is less of a reason to choose a particular store as shoppers are seeing less price differentiation between retailers than in previous years.
To attract shoppers into store, retailers and suppliers need to connect more with shoppers’ emotive needs. Factors such as Health, Environment and an Enjoyable shopping experience are becoming more important to shoppers. Delivering to shoppers needs for convenient solutions that make shopping and food preparation easier is key.
This presents a great opportunity for suppliers as they develop innovation that delivers additional value to shoppers. Do you know what value you can to bring to your category and who has the best example of value differential in a category?
Here are a few to start with….