Methodology

SHOPPERS

CATEGORIES

ALL YEAR ROUND
FIELDWORK
Shoppers interviewed online shortly after last trip
Each shopper rates only one category in just one retailer
 
Each category measured with near identical questionnaire

Australian Retailers Covered

Grocery

  • Woolworths
  • Coles
  • Aldi
  • IGA
  • Amazon
  • Harris Farm Markets
  • Catch.com.au

Liquor

  • Aldi Liquor
  • 1st Choice
  • Bottlemart
  • BWS
  • Cellarbrations
  • Dan Murphy’s
  • IGA Liquor
  • Liquorland
  • Thirsty Camel
  • Vintage Cellars
  • The Bottle-O
  • winedirect.com.au
  • jimmybrings.com.au
  • kemenys.com
  • hairydog.com.au
  • justwines.com.au
  • vinomofo.com
  • wineselectors.com.au

Pet

  • Pet Specialists
  • Petbarn
  • Pet Stock
  • Best Friends
  • City Farmers
  • My pet Warehouse
  • Pet O
  • Pet Circle
  • PetCulture
  • PETStock

Pharmacy

  • Chemist warehouse
  • Priceline
  • TerryWhite Chemmart
  • Traditional Pharmacies

New Zealand Retailers Covered

Grocery

  • Woolworths New Zealand
  • New World
  • Pak n Save

Liquor

  • Liquorland
  • Super Liquor
  • The Bottle-O
  • Liquor Centre
  • Liquor Spot
  • Big Barrel
  • West Liquor
  • Henry’s

Convenience

  • BP
  • Caltex
  • Mobil
  • Z

Store Impact

Conducted & recruited in real environment in store

Each shopper completes their shop in real time wearing glasses

Each shop is measured through automated analysis

Exit interview to know who, why & understand triggers & barriers

Real Shoppers, Real Stores, Real Trips

Automated in-store observations

1000+ shoppers every year, 6 Coles & Woolworths stores, all categories, plus bespoke fieldwork on request in any channel