Communicate Effectively
Are your comms targeting the right people, with the right message, at the right time?
Do you know where on the path to purchase decisions are triggered for each of your brands, categories, retailers and channels?
At Shopper Intelligence, we continuously benchmark real-life shopper mindsets and behaviours in your category versus the rest of the store and for each retailer, to provide you with the optimal solution – and most persuasive story – for your specific products and brands.
Problems we solve
Deliver more impactful marketing
Know what factors drive decision making (e.g. brand story, sustainability, product quality, health etc) to win the shopper.
Tailor this by shopper demographic and occasion/ mission.
Know your shopper’s decision hierarchy
Know where on the path to purchase decisions are triggered for your category and brand, e.g. pre-store or in-store.
Prioritise pre-store investment (e.g. catalogue) vs in-store investment (e.g. POS) to align with when they are ready to decide or switch.
Make the right online investments
Understand the total shopper (in-store and online).
Measure how different pre-store triggers drive shoppers into store or online.
On the site, understand how shoppers want to search in your category vs engage with promotions, ideas and innovation to maximise their experience and sales.