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IFTA: How to avoid brand commoditization | June 2024

IFTA: How to avoid brand commoditization | June 2024

by Hollie Shukri | Jun 24, 2024 | Australia, Grocery, Liquor, New Zealand, Webinars

It’s easy to focus on price when retail gets tough. But instead, this session covers how to avoid brand commoditization, by taking a shopper-centric approach to your supplier-retailer conversations. Once again, ANZ shopper gurus David Shukri and Andrew Arnold...
Three off-premise liquor 2024 shopper opportunities

Three off-premise liquor 2024 shopper opportunities

by Hollie Shukri | Apr 22, 2024 | Australia, Insight Articles, Liquor

By David Shukri, Client Service Director, Australia Shopper Intelligence and Drinks Association members are just weeks away from accessing the latest read on shoppers in off-premise liquor. This update, covering the 12 months to March this year, will offer vital clues...
IFTA: How to avoid brand commoditization | June 2024

Insights from the Aisles | April 2024

by Hollie Shukri | Apr 16, 2024 | Australia, Grocery, Liquor, New Zealand, Webinars

Our ANZ shopper gurus David Shukri and Andrew Arnold share their ‘Insights from the Aisles’. Here, the duo host a live session on what’s going on instore – the good, the bad, and the ugly. And, most importantly, how retailers and brands are...
IFTA: How to avoid brand commoditization | June 2024

Insights from the Aisles | February 2024

by Hollie Shukri | Feb 19, 2024 | Australia, Grocery, Liquor, New Zealand, Webinars

Our shopper gurus David Shukri and Andrew Arnold share ‘Insights from the Aisles’. Here, the duo showcase best-practice examples of instore execution. Watch the video to see how retailers and brands are putting the shopper at the heart of their commercial...
Get off the Price Merry-go-round!

Get off the Price Merry-go-round!

by Hollie Shukri | Nov 15, 2023 | Australia, Grocery, Liquor, New Zealand, Webinars

A critical topic for ANZ suppliers and retailers: Price! This webinar offers shopper insights on price in your channel and how you can get off the price merry-go-round… Not one to miss! Connect with our experts – David Shukri and Andrew Arnold – on...
Elevating your performance: Supplier success stories revealed

Elevating your performance: Supplier success stories revealed

by Hollie Shukri | Sep 5, 2023 | Australia, Grocery, Liquor, New Zealand, Webinars

Best practice case studies! Join our shopper experts as they reveal three supplier success stories from grocery and liquor who managed to elevate their retailer relationship using persuasive storytelling. Connect with our experts – David Shukri and Andrew Arnold...
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