Insight Articles
Our experts give their opinion and guidance on a variety of ANZ shopper trends across grocery, liquor and pharmacy… Enjoy!
Prioritising Investment in New Zealand Supermarkets: What do Kiwi shoppers want?
Where do they want better prices in? Where do they want range, premium or innovation? Which categories and brands do they want this in the most? We at Shopper Intelligence often find that FMCG suppliers in New Zealand take Australian data to New Zealand retailers to...
Innovation in Liquor… Where do shoppers want it the most?
Innovation is critical to the health of any category, and the liquor industry as a whole. Innovation plays a key role in building value back into the market, particularly important when set against the backdrop of declining alcohol consumption in Australia. Innovation...
Is there more to Water than just price?
Water is a convenient healthy choice for shoppers in the Petrol & Convenience channel; that’s actually what’s important to water shoppers as they continue to turn away from sugary soft drinks and to water because it is a beverage that “helps me with my health and...