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Read the most recent insight articles from our Australia and New Zealand shopper experts.
On demand webinar | Winning the New Zealand Grocery Shopper
How is the industry performing on the key New Zealand grocery trends? Find out here! https://youtu.be/0qOFhtDCYCA Every major New Zealand grocery retailer joined us in September 2020, as Shopper Intelligence MD Simon Ford and senior insight director Andrew Arnold...
Excite to influence shoppers in the Deli categories
What comes to mind when you think of the instore deli? Inspiration and newness, or indifference and sameness? For some shoppers, the answer will be the latter. While the opportunity to engage in the deli categories is there, it isn’t always being taken. So what can...
The snacking evolution – Focus on what shoppers want
The snacking market is undergoing major changes. Demand for innovation in health is increasing rapidly and shoppers are in search of ever more convenient snacking options. As competition for spend intensifies, it’s vital that retailers and suppliers stay close to...
On demand webinar | Off premise Liquor 2020
Off Premise Liquor: Know your Shopper, Unlock Your Growth (1hr) How is the industry performing on the key off premise trends? Find out here! Every major liquor retailer in Australia joined us in June 2020, as Shopper Intelligence MD Simon Ford and senior insight...
How the Off Premise shopper mindset is changing
Overall satisfaction in Off Premise has risen again. But the average liquor shopper still wants more in terms of healthy choices and innovation. Our August 2019 to February 2020 research revealed net satisfaction in Off Premise rose by 1.5% to 67% year on year. The...
What shoppers want from Dairy
The dairy department receives its fair share of coverage and much of it revolves around price. This is understandable given that price (and quality) are generally the most important factors to Australian shoppers. Yet winning in dairy requires more than just a focus...
Top 10 grocery categories that need to focus on online growth
At a moment in history when we’ve seen grocery shopper behaviour and mindsets changing drastically week-to-week, online grocery is one trend that has accelerated beyond what any of us could have predicted. Right now, the biggest challenge for retailers and...
Three things liquor brands MUST know about their shoppers
Shoppers are the lifeblood of every liquor business. From the smallest single store operator to the biggest national chain, if you don’t put them at the heart of your decision-making, chances are they won’t have you in mind when they go to buy liquor. Overall, liquor...
In-store conversion: How grocery retailers and brands are using technology to drive ROI
What are the hot brands in my category? Which brands signpost my category to the shopper? How do I maximise in-store conversion for my brands? These are some of the questions we’re answering for brand owners. How long does it take to shop each category in-store? Where...