News & Insights
Get the latest news, webinars and insights from the team at Shopper Intelligence
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Shopper Updates
Insight Articles
Read the most recent insight articles from our Australia and New Zealand shopper experts.
Three steps to win the New Zealand grocery shopper
Why are online, oils and other bricks and mortar channels threatening New Zealand grocery? And what can you do about it? To answer these questions here’s some background… Basket and panel data tell us grocery shopping is changing at pace. We now shop more frequently,...
The new normal: Using grocery shoppers’ mindsets to drive margin
Australians are increasingly shopping ‘for now’ and for specific occasions, creating the opportunity to take the narrative away from price, towards qualities that encourage trade up. How did you or your parents shop a decade ago? Once every week on a Saturday, same...
The Rise of The Breakfast Occasion
Everyone leads busy lives. Once you factor in the demands of work, family, friends, sports or hobbies, sometimes it can feel like you don’t have enough time in the day. Shopping habits mirror this societal trend, with more and more shopping trips becoming occasion and...
Mindset Matters
Simon Ford speaks at the Australian Food and Grocery Council conference 2019 Key takeouts: - Mindset matters: shopping for occasion (66%) and for today (41%) is large and increasing presenting an opportunity to drive margin. Shoppers in this mindset are less focused...
The Revolution in Shopper Insights
Understanding How shoppers’ shop and Why they make the decisions they do is becoming more important to retailers and suppliers alike as shoppers demand more than just the basics in store. Nothing beats looking through their eyes and being with them at the shelf in the...
Welcome to Shopper Intelligence
We are delighted to announce some very exciting innovation, international growth and increasing expertise, all culminating in a new name for our business: Shopper Intelligence. So what does this mean for our business? Innovation: Our commitment to innovation now...
Adding value to your category
Shoppers have more power than ever before, with multiple options on where and how they shop and retailers and suppliers need to work harder to attract them. Getting shoppers off the sofa and into stores to make a purchase is becoming more challenging. Price is less of...
Justin King at Omnishopper
In case you missed it recently Justin King spoke at Omnishopper. It’s rare for someone with Justin King’s experience and track record of running world leading retailers to give an hour long debrief of a career of learnings on “both sides of the fence”. Click the image...
Who will win the Foodvenience Mission?
Breakfast, lunch, dinner and everything in between, arguably the most exciting part of our day is when we get to eat, snack or drink. I mean, you’re already thinking about when you get to eat next. What will it be? Where will you go to get it? Will it be easy to shop...