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Insight Articles
Read the most recent insight articles from our Australia and New Zealand shopper experts.
Adding value to your category
Shoppers have more power than ever before, with multiple options on where and how they shop and retailers and suppliers need to work harder to attract them. Getting shoppers off the sofa and into stores to make a purchase is becoming more challenging. Price is less of...
Justin King at Omnishopper
In case you missed it recently Justin King spoke at Omnishopper. It’s rare for someone with Justin King’s experience and track record of running world leading retailers to give an hour long debrief of a career of learnings on “both sides of the fence”. Click the image...
Who will win the Foodvenience Mission?
Breakfast, lunch, dinner and everything in between, arguably the most exciting part of our day is when we get to eat, snack or drink. I mean, you’re already thinking about when you get to eat next. What will it be? Where will you go to get it? Will it be easy to shop...
Prioritising Investment in New Zealand Supermarkets: What do Kiwi shoppers want?
Where do they want better prices in? Where do they want range, premium or innovation? Which categories and brands do they want this in the most? We at Shopper Intelligence often find that FMCG suppliers in New Zealand take Australian data to New Zealand retailers to...
Innovation in Liquor… Where do shoppers want it the most?
Innovation is critical to the health of any category, and the liquor industry as a whole. Innovation plays a key role in building value back into the market, particularly important when set against the backdrop of declining alcohol consumption in Australia. Innovation...
Is there more to Water than just price?
Water is a convenient healthy choice for shoppers in the Petrol & Convenience channel; that’s actually what’s important to water shoppers as they continue to turn away from sugary soft drinks and to water because it is a beverage that “helps me with my health and...