UNDERSTAND. INFLUENCE. LEAD.
Your journey towards category management excellence starts now.
Take charge, unleash your influence with your colleagues and retail partners, and become a persuasive storyteller.
Trusted by the major ANZ retailers, only our shopper insights compare your category and brand to the rest of the store. And your retailer to its competitors.
A truly persuasive perspective.
Guiding your retail success
Our clients rely on our shopper insights to elevate their category plans and have better supplier-retailer conversations.
Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts in 2024. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers.
Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period.
Solutions
Helping you build better retail partnerships through shopper insights
Optimise the shelf
Improve layout
Know substitutability and brand loyalty
Measure off-location effectiveness
Define the value proposition
Build an optimal pricing strategy
Measure promotional effectiveness
Identify innovation opportunities
Communicate effectively
Deliver more impactful marketing
Know your shopper’s decision hierarchy
Make the right online investments
Latest Content
Watch our most recent webinars or read our latest insight articles, with expert commentary and advice from the Shopper Intelligence team
On demand webinar | Off premise Liquor 2020
Off Premise Liquor: Know your Shopper, Unlock Your Growth (1hr) How is the industry performing on the key off premise trends? Find out here! Every major liquor retailer in Australia joined us in...
How the Off Premise shopper mindset is changing
Overall satisfaction in Off Premise has risen again. But the average liquor shopper still wants more in terms of healthy choices and innovation. Our August 2019 to February 2020 research revealed...
What shoppers want from Dairy
The dairy department receives its fair share of coverage and much of it revolves around price. This is understandable given that price (and quality) are generally the most important factors to...