UNDERSTAND. INFLUENCE. LEAD.
Your journey towards category management excellence starts now.
Take charge, unleash your influence with your colleagues and retail partners, and become a persuasive storyteller.
Trusted by the major ANZ retailers, only our shopper insights compare your category and brand to the rest of the store. And your retailer to its competitors.
A truly persuasive perspective.
Guiding your retail success
Our clients rely on our shopper insights to elevate their category plans and have better supplier-retailer conversations.
Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts in 2024. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers.
Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period.
Solutions
Helping you build better retail partnerships through shopper insights
Optimise the shelf
Improve layout
Know substitutability and brand loyalty
Measure off-location effectiveness
Define the value proposition
Build an optimal pricing strategy
Measure promotional effectiveness
Identify innovation opportunities
Communicate effectively
Deliver more impactful marketing
Know your shopper’s decision hierarchy
Make the right online investments
Latest Content
Watch our most recent webinars or read our latest insight articles, with expert commentary and advice from the Shopper Intelligence team
Top 10 grocery categories that need to focus on online growth
At a moment in history when we’ve seen grocery shopper behaviour and mindsets changing drastically week-to-week, online grocery is one trend that has accelerated beyond what any of us could...
Three things liquor brands MUST know about their shoppers
Shoppers are the lifeblood of every liquor business. From the smallest single store operator to the biggest national chain, if you don’t put them at the heart of your decision-making, chances are...
In-store conversion: How grocery retailers and brands are using technology to drive ROI
What are the hot brands in my category? Which brands signpost my category to the shopper? How do I maximise in-store conversion for my brands? These are some of the questions we’re answering for...