Shopper Updates
Follow the ANZ LinkedIn page to see these updates on your feed
The Big Category Shift | Dec'24
In 2024, category roles fundamentally changed. Read this update to understand how – and why – you must take action…
What shoppers say about Coles Liquor | Feb'24
Read this update to discover six consumer and shopper trends from Coles Liquor’s CEO, and how they compare to what we know about shopper satisfaction in Australian liquor today.
Shopper trend: Buying for an occasion today
A view on the categories most affected by the rising trend of shoppers “trading down” to grocery for occasions today. And actions for suppliers and retailers looking to leverage this opportunity.
The 4Vs of ecommerce category management
This report offers simple guidance on how you can improve grocery ecommerce performance.
The 4 Vs of ecommerce, a new framework from Shopper Intelligence, quickly helps you identify the investment priorities for your categories.
Unlocking Retail Success: Whole Foods USA
This store visit examines how Whole Foods unlocked grocery retail success in the US and grew sales from $8bn to $20bn in just ten years. I was particularly struck by the retailer’s laser focus on their specific shoppers’ needs and preferences.
State of the Nation 2024: Three big shopper trends | Oct'24
Category dwell times are increasing, but conversion is weakening. Read this update to discover what this means for you, and more…
Grocery retail member pricing: Is it right for your business?
Read this update to discover the key categories we’re advising ANZ grocery retailers to focus on with their member pricing. Make sure you’re on top of this lever your retail partners are using…
Gondola End effectiveness in Australia
Ever wondered about the actual performance of your instore activations? Well, you don’t need to! Here’s a review of the effectiveness of gondola ends in Coles and Woolworths, with category rankings based on performance.
Private label: Opportunity or threat in your categories?
Private provides the retailer an additional revenue stream, higher profit margins, it differentiates them vs competitors, and increases brand loyalty. Let’s look at the opportunity or threat in your categories…
Shrinkflation: Is there a good time to pull that lever?
In a new development, Carrefour called out Shrinkflation at shelf.
Is this the right thing to do in your category? Is it aggressive to suppliers, or fair to shoppers? And should, or will, we see this in ANZ?
Observations instore: 5 learnings in 2023 | Apr'24
Catalogue: Should you be on the front page? | Mar'24
Let’s assume the primary objective of the catalogue is to Drive Footfall into Store.
We summarise the retailers and categories are doing it well and… not so well.
Declining Shopper Satisfaction in ANZ
ANZ shoppers are less satisfied than they are in the rest of the world. Here are three learnings and actions for ANZ suppliers and retailers, from our latest research.
Inflation: Low and High Pricing strategies
Inflation has changed shopper needs in your specific category, and you need this information to lead your next conversation with your retail partners.
This report shows some of the biggest changes in shopper mindsets, with some category-level insights thrown in.
Liquor case study: Commercial success through shopper
Essential reading for FMCGs who want to become ‘category champions’ for their retail partners.
A great example of an Aussie retailer thinking shopper first – and acting on it – to deliver incredible commercial success.
Price and special offers: Key trends in Australia
With inflation biting shoppers, there’s a decline in price and special offer satisfaction across Coles and Woolworths.
This report shows how some categories are delivering for shoppers in these two measures, so you can leverage opportunities to add value beyond price.
How to Trigger a Planned Purchase | Dec'24
The majority of purchases in New Zealand grocery are planned. Find out how triggers vary by category, and how you need to speak to shoppers…
Moving past price in New Zealand liquor
Price satisfaction has increased YoY in traditional liquor, indicating shoppers are moving past inflationary pressures.
So where should traditional liquor retailers be focusing over the next 12 months? Find out in my latest New Zealand update…
The Role Of Innovation in Grocery
The role that Innovation plays in each category can be different.
Knowing what that role is should significantly impact how you innovate and how you activate…
The New Zealand Costco effect
![The Costco effect in New Zealand](https://shopperintel.wpengine.com/wp-content/uploads/2023/12/Costco-150x150.png")
One year after Costco’s New Zealand entry, how has the disruption to the grocery landscape affected shopping behaviours and mindsets in Auckland? Find out in the latest update from Andrew Arnold.
Inflation and Price Risk in New Zealand
Inflation is rising – what does this mean for your categories?
This report demonstrates the risk profile for each category in times of inflation, by comparing the importance vs. performance of price to shoppers in each category.
How to drive shopper spend instore
This New Zealand update is all about how to trigger instore spend decisions. As always, the first step is knowing your category inside-out, and importantly, what your shoppers care about when they’re instore…
Marketing spend – in store, or out of store?
Where to best spend your marketing dollars in a question all manufacturers grapple with.
Understanding how the shopper is likely to interact with marketing communications is a good place to start…
How shopper mindset impacts your promotions
At least 60% of all grocery sales are sold on promotion in NZ. You likely know if your promotions generate sales uplift, which ones are more ‘effective’ than others. But what impact does shopper mindset have on the success of your promotions?
Promotional mechanics: Percentage, or dollar off?
When choosing your promo pricing message, understanding the shopper is key. Read the report to see some examples of recommended pricing mechanics for different categories, based on what would most likely trigger the purchase.
Understanding online shoppers in New Zealand
The topline message: Kiwi Shoppers do not shop Clicks & Bricks in the same way!
The first ever New Zealand Grocery Online Shopper report from Shopper Intelligence is now available.
Shopper vs Consumer - here's why it matters!
We know promotions are an important part of the toolbox and this report examines whether they’re doing what you need them to do. First and foremost, does the shopper even value promotions in your category? And will it add value, or erode, your brand?
Promotions – Are they ticking the right boxes?
We know promotions are an important part of the toolbox and this report examines whether they’re doing what you need them to do. First and foremost, does the shopper even value promotions in your category? And will it add value, or erode, your brand?
Why your focus should be on quality in NZ grocery
Quality continues to increase in importance for New Zealand shoppers.
This report gives you the top 10 categories in each New Zealand grocery retailer, for the importance of quality for shoppers.
The rising importance of sustainability in New Zealand grocery
Sustainability is more important than ever for New Zealand shoppers.
This report gives you three focus areas for retailers and suppliers, and the top 10 categories in each New Zealand grocery retailer, for the importance of sustainability for shoppers.