Store Impact

Drive in-store conversion – by diagnosing where and why you’re losing shoppers on the path to purchase

Maximise your point of sale and off-location effectiveness

Optimise layout, adjacency, and flow

Today’s grocery landscape is extremely competitive, with new and emerging channels offering shoppers more choice and winning spend. To drive shoppers and purchases in-store, it’s more important than ever to provide great experiences and maximise your store impact.

So we’ve taken our insights to the next level, by analysing shopper behaviour across multiple retailers and store formats, on a scale that has never been seen before.

Watch Store Impact in action:

Why Store Impact?

We deliver unrivaled insights through real-life, point of view footage from 2,000+ shoppers in Coles, Woolworths and other major retailers across grocery, liquor, and P&C – to name a few.

Our experts turn millions of data points into simple, actionable insights – from the total store down to SKU level – for businesses looking to maximise conversion for their categories and products.

More representative. More actionable.

Shopper Analysis

  1. Real shoppers, on real shopping journeys, in real stores
  2. No pre-recruitment
  3. Quick and easy setup
  4. No human error
  5. Benchmarked across the total store

Store Impact is the global first in automated in store observations, and the only automated analysis that benchmarks what shoppers see, where they go and what they do in all categories throughout the total store.

Some questions we answer:

In Store Observations


Example of how one of our dairy clients used Store Impact to drive conversion:

Contact us now to find out more.