UNDERSTAND. INFLUENCE. LEAD.
Your journey towards category management excellence starts now.
Take charge, unleash your influence with your colleagues and retail partners, and become a persuasive storyteller.
Trusted by the major ANZ retailers, only our shopper insights compare your category and brand to the rest of the store. And your retailer to its competitors.
A truly persuasive perspective.
Guiding your retail success
Our clients rely on our shopper insights to elevate their category plans and have better supplier-retailer conversations.
Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts in 2024. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers.
Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period.
Solutions
Helping you build better retail partnerships through shopper insights
Optimise the shelf
Improve layout
Know substitutability and brand loyalty
Measure off-location effectiveness
Define the value proposition
Build an optimal pricing strategy
Measure promotional effectiveness
Identify innovation opportunities
Communicate effectively
Deliver more impactful marketing
Know your shopper’s decision hierarchy
Make the right online investments
Latest Content
Watch our most recent webinars or read our latest insight articles, with expert commentary and advice from the Shopper Intelligence team
Prioritising Investment in New Zealand Supermarkets: What do Kiwi shoppers want?
Where do they want better prices in? Where do they want range, premium or innovation? Which categories and brands do they want this in the most? We at Shopper Intelligence often find that FMCG...
Innovation in Liquor… Where do shoppers want it the most?
Innovation is critical to the health of any category, and the liquor industry as a whole. Innovation plays a key role in building value back into the market, particularly important when set against...
Is there more to Water than just price?
Water is a convenient healthy choice for shoppers in the Petrol & Convenience channel; that’s actually what’s important to water shoppers as they continue to turn away from sugary soft drinks...