UNDERSTAND. INFLUENCE. LEAD.
Your journey towards category management excellence starts now.
Take charge, unleash your influence with your colleagues and retail partners, and become a persuasive storyteller.
Trusted by the major ANZ retailers, only our shopper insights compare your category and brand to the rest of the store. And your retailer to its competitors.
A truly persuasive perspective.
Guiding your retail success
Our clients rely on our shopper insights to elevate their category plans and have better supplier-retailer conversations.
Shopper Intelligence forms a key part of how we’re prioritising and measuring our efforts in 2024. It’s also been instrumental in identifying and activating some important category initiatives with some of our biggest customers.
Brand purpose must come from Shopper Insight. If we focus on the shopper need, we know we’ll get it right. Real commercial success over the past 8 years at LMG has come from real collaboration, like what we’ve done with Shopper Intelligence, over a very long period.
Solutions
Helping you build better retail partnerships through shopper insights
Optimise the shelf
Improve layout
Know substitutability and brand loyalty
Measure off-location effectiveness
Define the value proposition
Build an optimal pricing strategy
Measure promotional effectiveness
Identify innovation opportunities
Communicate effectively
Deliver more impactful marketing
Know your shopper’s decision hierarchy
Make the right online investments
Latest Content
Watch our most recent webinars or read our latest insight articles, with expert commentary and advice from the Shopper Intelligence team
Webinar recording – Australian liquor 2021: The off premise shopper
The big focus of this live session - which took part on 9 June 2021 - is how Australian liquor retailers and suppliers can together tackle the big commercial challenge in the coming year. If you're...
Webinar recording: Online grocery: A mindset, not a channel!
By the end of this 45-minute session you’ll know where you are on your ecommerce journey compared to your peers, the fundamental differences between the online and Bricks & Mortar shopper...
Webinar recordings: New Zealand grocery trends 2021
In March 2021, Shopper Intelligence and New Zealand Food & Grocery Council teamed up to educate the New Zealand grocery industry on all the insights available to them, some important New Zealand...